ONE IMAGE.
MORE THAN ONE PROJECTOR.
The wall carried a 14 metre by 6 metre projection artwork. Several projectors were aligned, warped and blended to behave as one continuous canvas.
The system let the vector artwork move at architectural scale without reducing the wall to a standard rectangular screen.
THE FLOOR HELD
THE NEGATIVE.
The wall artwork was mirrored at 1:1 scale across the floor. This second version was inverted, negative and deliberately glitched, then produced as a physical print that stretched from the art wall through the shop.
One half moved in projected light. The other stayed fixed underfoot. Together they read as one artwork split between two surfaces and two media.
THE JOIN WAS
THE WHOLE POINT.
The projected wall and printed floor had to meet at the same scale and axis. The blend, artwork and print layout were treated as one coordinate system so the reflection carried cleanly into the room.
That relationship gave the pop-up a complete visual field without covering every surface in screens.